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Jamalaly?s blog

January 04, 2007
22:33
Exploring Small Business Branding & Marketing
» ‎ Jamalaly?s blog

Any organization that intends to thrive must begin by gaining a profound understanding of its customers. Who are they? What are their hopes, needs, fears, desires, aspirations, values and anxieties? What need(s) do your products and services fu... Read and post comments | Send to a friend

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December 24, 2006
12:25
Islam is in need of Brand Alignment!
» ‎ Jamalaly?s blog

Intelligent communication is the most important aspect of us human beings. No other species in the world posses this capability as much as humans do, but yet we find that this very human with his superior capabilities fails miserably to communica... Read and post comments | Send to a friend

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December 11, 2006
20:34
Beyond the act of branding
» ‎ Jamalaly?s blog

Planning a branding program thoughtfully has benefits beyond the formation of a strong, cohesive brand in the minds of audience members. It can also force a business to think about important internal and strategic issues, such as its vision, its i... Read and post comments | Send to a friend

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November 07, 2006
16:57
A Farrari or a 4X4?
» ‎ Jamalaly?s blog

Every so often clients approach my agency, Artobrand, requesting to design brand identities for them but when we sit down to discuss the task at hand it becomes apparent very quickly that the client has underestimated their own requirements. Or ra... Read and post comments | Send to a friend

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October 30, 2006
23:59
Why Rebranding Often Fails
» ‎ Jamalaly?s blog

As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here ... Read and post comments | Send to a friend

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October 26, 2006
22:05
Logo doesn’t matter!
» ‎ Jamalaly?s blog

As a designer who spends some time designing logos, I want to state for the record that your logo doesn’t matter. That’s right. If you created a spectrum of all the problems facing large companies, small companies, stagnating companies, companies... Read and post comments | Send to a friend

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September 15, 2006
14:04
Artobrand Receives a face lift
» ‎ Jamalaly?s blog

Finally, the signboard is up and things are getting closer to the relaunch date. One bit at a time! :-) Read and post comments | Send to a friend

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September 13, 2006
0:55
Branding is ...
» ‎ Jamalaly?s blog

My own short definition on branding for what it's worth ... Branding is one’s own repository of little impressions of a product, service or company Read and post comments | Send to a friend

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September 09, 2006
1:56
Branding happens
» ‎ Jamalaly?s blog

One of the most common misconceptions about branding is that it is something one chooses to do, as if it were a project one could start and finish. But branding - the process through which a cohesive, enduring impression of a business, product or ... Read and post comments | Send to a friend

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August 30, 2006
19:44
Are branding strategies essential?
» ‎ Jamalaly?s blog

Successful branding strategies do not land out of thin air. They require a thorough and intimate understanding of each one of the branding triangle angles. The market/consumer, the company, and the product/service. Without this understanding cha... Read and post comments | Send to a friend

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